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Insight:
From Ocean's Eleven to Baby Driver, the thrill of the steal is a big deal in our culture.
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Idea:
So to get both new and existing players excited about the game, Call of Duty Warzone created Call of Duty Operation: Steal, an app where players can earn real cash for stealing as much money as they can before time runs out.
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Out of home:
Stealable ads people can steal for a chance to win real cash rewards.
Pink Cherry - Unapologetic pleasure
Americans think they know Canada—maple syrup, hockey, and saying "sorry" a little too much. But there’s more to us than just politeness.
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To introduce PinkCherry to the States, let’s flip those Canadian stereotypes on their head. Because when it comes to pleasure, we’re anything but polite.
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